The main reason was that it was not too far from the Great Video Game Crash of 1983, which had been caused in part by a glut of contracted games and unlicensed knockoffs, and Nintendo was working to reverse that. One reason was that in-house products such as Donkey Kong were doing well and Nintendo saw no need for expansion. The Stamper brothers had attempted a contract with Nintendo in 1984, but were refused for multiple reasons. They renamed their company Rare and began focusing on cartridge games, of which illegal copies were much harder to make. Although their early work was popular, software piracy was a serious problem in those days and a threat to their company's livelihood. and published games under the name Ultimate Play the Game. The organization was founded in 1982 by brothers Tim and Chris Stamper as a company called Ashby Computers and Graphics Ltd. Rare (occasionally referred to as Rareware) is a British video game developer.
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